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With the debut of Romeo nail mender with silk fibers and Ridgefiller smoothing basecoat--the company's first signature treatments—ORLY quickly established a vibrant tradition. Since then, Jeff Pink and the ORLY team of beauty experts have worked to cultivate a brand that is the professional’s first choice in natural nail care. Thirty years and 25 treatments later, ORLY has developed a comprehensive line which includes base and top coats, strengtheners, quick-dry agents and cuticle care products.
As much a trendsetter as a nail care brand, ORLY also introduced the first-ever iconic nail look. Since the mid-1970’s when it was developed by Jeff Pink, the Original French Manicure® has prevailed as the ultimate in nail chic. From day job to dance floor, first date to wedding day, hip to haute couture—French is the ultimate accessory. Jeff created this versatile look to complement the Hollywood star’s entire onset wardrobe. It was then introduced on the runways of Paris where it became an instant classic.
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